Doubling Down at Jayco Dealer Homecoming

October 18, 2024

Doubling Down at Jayco Dealer Homecoming

Las Vegas, Nev - Jayco® held its 2024 Dealer Homecoming Event July 21-24 in Las Vegas.  The annual event, once again held at the Venetian® Resort Convention & Expo Center, provided an opportunity for nearly 500 Jayco dealers and personnel to see the new 2025 models, celebrate accomplishments and further relationships. 

In the days leading up to the official opening of the event, the annual Jayco Dealer Advisory Council met with company leadership to review the changes to the 2025 product line and provide feedback for continued improvement. This was followed by the kickoff reception Sunday evening for all attendees.   

The theme for this year’s Homecoming was ‘Double Down’, which was prevalent in the general session message on Monday, which kicked off with marketing updates from Trey Miller, Jayco’s VP of Marketing.  It included an introduction of Jayco’s Marketing team, key accomplishments, and the announcement of the 2025 Jayco Dealer Trip location – Barcelona, Spain. 

The presentation continued with Nic Martin, VP of Sales providing sales and product information.  New models for both motorized and towables were a highlight, along with the introduction of the Sales leadership teams and market performance information.   

The general session concluded with the keynote presentation from Jayco’s President & CEO Ken Walters.  Mr. Walters updated the attendees on the status of the goals he set forth in the prior year’s Homecoming, as well as the key initiatives moving forward.  A resounding message of ‘Doubling Down’ was present throughout the presentation. 

Monday continued with sales conferences in the product display, which featured nearly 70 new 2025 model year towable and motorized units. 

Tuesday resumed with sales conferences, along with media and finance companies available to meet with dealers. The evening concluded with the annual Awards Dinner & Gala hosted by Trey Miller, with Brad Whitehead, GM of Towables and Ryan Eash, GM of Motorized assisting in the presentation of awards.  Tenured Jayco dealers of 20, 25, 30, 40 & 50 years were recognized and presented commemorative clocks in varying sizes:

20 Year Dealers

CRC RV Super Centres          Truro Heights, Nova Scotia

Leisure Days RV Centre         Smiths Falls, Ontario

Moto Sport de la Capitale       Rouyn-Noranda, Quebec

Corral Sales RV Superstore   Mandan, North Dakota

Roy's RV Supercenter            Elkins, West Virginia

25 Year Dealer

Shoeder's RV & Marine, Inc.  Rhinelander, Wisconsin

30 Year Dealers

Crestview RV Superstore       Selma, Texas

Leisureland RV, Inc.               East Grand Forks, Minnesota

W.E.S. Trailer Sales               Wading River, New York

Huffy's Trailer Sales, Inc.       Finleyville, Pennsylvania

Rhone's Travel Trailer, Inc.    Cogan Station, Pennsylvania

Canopy Country RV Center    Yakima, Washington

Bus Supply Company, Inc.     McComb, Mississippi

Camper Corral                        Madison, Mississippi

Bruce's Four Seasons Sales  Virden, Manitoba

Bish's RV of Idaho Falls          Idaho Falls, Idaho

Blade RV Service Center       Mount Vernon, Washington

Roulottes Desjardins              Saint-Jérôme, Quebec

40 Year Dealers

Four Seasons Sales               Redcliff, Alberta

Crowder RV Center, Inc.        Johnson City, Tennessee

Jack’s Campers                      Mitchell, South Dakota

Link RV Center                       Minong, Wisconsin

RV City                                    Morinville, Alberta

50 Year Dealers

Sports Unlimited                     Alpena, Michigan

Jay’s RV                                  East Tawas, Michigan

The third annual Customer Service Index (CSI) awards were presented for the highest towable and motorized net promoter scores in the areas of sales and service as tracked by Qualtrics®.  The towable winner has won three years in a row and achieved a remarkable perfect score, while the motorized winner won for the first time.     

Towable CSI

Kuhl’s Trailer Sales - Ingraham, Illinois (Net Promoter Score of 100.0)

Motorized CSI

Town & Country RV Center, Inc., Clyde, Ohio (Net Promoter Score of 94.4)

Volume awards were then presented for the top ten towables and motorized single location dealers, as well as top multi-location dealers.  The #1 Combined Overall Jayco Dealer was then awarded.  The top winners were:

Top Single Location Towable Dealer

Sicard RV - Smithville, Ontario

Top Single Location Motorized Dealer

Pete’s RV Center – South Windsor, Connecticut

#1 Jayco Overall Volume Multi-Location Dealer

Camping World RV Sales – Lincolnshire, Illinois

#1 Worlds Largest Jayco Dealer Single Location

Pete’s RV Center – South Windsor, Connecticut

Finally, the Jayco Founders Award was presented to the dealership whose ownership and management consistently reflect a dedication to outstanding sales and customer support.  Who, over an extended period of time, has demonstrated a loyalty and commitment to Jayco.  Whose professional operations have brought credit to Jayco and the RV industry and which embodies the spirit of the founders of Jayco. 

2024 Jayco Founders Award

Apache Village RV Center, Inc.

The award was presented to John Meyer and family, along with several personnel.     

The event concluded Wednesday with sales conferences ending at 11:00am. 

“This year’s event was successful in every area,” stated Trey Miller, Vice President of Marketing. “From the product, to the attendees, to the presentations, and everything in between it was extremely positive. The teams continue to raise the bar and it shows.”   

The 2025 Jayco Dealer Homecoming will take place August 17-20 at the Gaylord® Texan in Grapevine, Texas.    

About Jayco

Started in 1968 and headquartered in Middlebury, Indiana, Jayco makes and markets towable and motorized RVs under the Jay Flight®, Jay Feather®, Eagle®, Seismic®, North Point®, Pinnacle®, Redhawk®, Greyhawk®, Melbourne®, Seneca®, Alante®, Precept®, Swift®, Terrain®, Solstice®, Granite Ridge® and Comet® brand names.  For more information, call 1-(800) RV-JAYCO or visit www.jayco.com.

 

 

 

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